Our friends at TeamWin approached us with some awesome video production and a nearly-open brief to produce animation design assets for Realtor.com‘s Brand Identity Refresh.

Our goal was to create animatics for the updated Realtor.com logo reveal and build animation assets for their marketing campaigns designed specifically around brand awareness and strategy that helped convey their messaging and education on their products and services. With a blend of tactics in the process, the content helped structure the storyboarding of these pieces by focusing on the use and placement; video, blog posting, email campaigning, and social media posts with animated GIFs. Rental Test Campaign: Graphics-Driven Ads Realtor.com was aimed to get more leads to their apartment rental services and, in turn, get more landlords posting listings on the site. As a part of the campaign, we produced a graphics-driven approach to drive awareness and traffic to the site and app and second, consumer testimonials as the core creative component were included, and were used in conjunction with the graphics-driven spots. What followed was the initial campaign creative targeting Austin and Chicago, with flexibility to be applied to other markets down the road with learnings from this campaign.

A Book By Jon Bowers

A story of high adventure and great persecution that will infect you with a greater love and passion for God. After hearing God’s call on tractor in the middle of a hayfield, Jon Bower’s life was forever changed. From converting the town drunk, to seeing the top military brass of Guatemala come to Christ, he has seen the impossible become plausible. Through his mistakes, missteps, and even an unjust prison sentence, the transforming power of the Cross prevails. You will be encouraged and amazed by this story of what God did through one man’s simple obedience.

We started by reading Jon’s book and we were captivated by the powerful transformation and impact God had laid on Jon’s life to help lead people to the Lord. With a focus on evangelism we took to the same approach in how we were to launch this book and get it into the hands of the world.

Through our strategic approach, we identified the opportunities where we could innovate and explore our conceptual approach, giving us a clear direction for what we were to create.

With boldness and love, we’ve illustrated a new driving force right into the Christian based market for this book. We started by illustrating and capturing that very moment of God speaking to Jon on that tractor introducing a modern pop-art/flat style filled with a color palette of warmth. This graphic illustration set the bounds for us to plow into a system to create the brand and all of its visual communication assets for the website, editorial motion design, storyboarding, and beyond.

We created a One-Page flowable and seamless modern website design experience in a responsive friendly format that is centered around guiding visual aide to visitors. Along with the site design we created and produced a Podcast show that supports and tells in further detail other testimonies of God’s miraculous wonders through Jon’s life experiences of walking with Him. From branding to marketing this system is flushed out in all forms of Email marketing to campaigning the author and his book. Be sure to check it out and visit the website link at the top.