About

As a seasoned Director of Design with a passion for innovation, I bring a unique combination of creative vision and leadership skills to any project. I am dedicated to pushing the boundaries of traditional design practices and finding new and exciting ways to advance the field. I believe in the power of design to influence and inspire action, and I am constantly learning and growing to become a versatile and adaptable designer.

Throughout my career, I have successfully established pitch offerings, crafted compelling brand stories, and secured contracts. I have also built and managed teams of talented designers, streamlined production processes, and been instrumental in business development and client relations. My strong leadership in client communication and presentations has helped me to execute successful national campaigns and win multiple contracts and projects. I am committed to providing exceptional design leadership and constantly seeking out new opportunities for growth and advancement.

What I Do

I collaborate with brands to elevate their story, revitalize their image & design their experiences.

  • Design Strategy, Discovery & Research, User Experience, Brand Strategy & Architecture, Positioning, Content Strategy, Marketing Campaigns, & Data Analysis.

  • Brand Development, Identity Systems, Style Guides, Packaging Design, Print & Digital, Environmental Design, Iconography, & Communication Design.

  • Web Development, Information Architecture, UX/UI, Prototypes, Content Management, App Development, SEO, & Marketing.

  • Film & Video Production, Copy Writing, Storyboarding, Illustration, Post Production & VFX, AR & VR, Audio Production, Animation & Motion

My Approach

Branding is being the story your identity needs to convey. With a process-driven formula, I discover, define, develop, and deliver that message to where it matters most which has helped some of the world’s largest brands with innovative marketing solutions and user experiences.

Branding is culture! It’s the feeling we get after interacting with an experience.

Traditional designers create as much content as possible across all platforms without a clear strategy. Oftentimes, this is done without a unifying concept, proving to be ineffective, scattered, and potentially damaging to the brand.

My approach is different. By starting with the end in mind, I craft a story map guiding your users through a unique journey across multiple platforms. Each step in this map tells a piece of the story, but when brought together, the end result is what I call Connected Storytelling.